Understanding Korean webtoon culture transmedia storytelling, digital platforms, and genres
Evolution of Webtoons in the Digital Platform Era -- Platformization of Korean Webtoons -- Webtoon's Digital Sphere: Snack Culture and Binge-Reading -- Transmedia Storytelling of Webtoons in Big-Screen Culture -- Webtoons' Transnational Transmediality -- Sociocultural Perspectives on Webto...
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Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
Cambridge, Massachusetts
Harvard University Asia Center
2023
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Schriftenreihe: | Harvard East Asian monographs
459 |
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Zusammenfassung: | Evolution of Webtoons in the Digital Platform Era -- Platformization of Korean Webtoons -- Webtoon's Digital Sphere: Snack Culture and Binge-Reading -- Transmedia Storytelling of Webtoons in Big-Screen Culture -- Webtoons' Transnational Transmediality -- Sociocultural Perspectives on Webtoonists -- Webtoons' New Perspectives "The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and illuminates snack culture and binge-reading as new forms of digital culture that webtoon platforms capitalize on to capture shifting cultural consumption"-Provided by publisher"-- |
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Beschreibung: | Includes bibliographical references and index |
Beschreibung: | xiii, 230 Seiten Illustrationen, Diagramme |
ISBN: | 9780674291317 978-0-674-29131-7 9780674291324 978-0-674-29132-4 |