Understanding Korean webtoon culture transmedia storytelling, digital platforms, and genres

Evolution of Webtoons in the Digital Platform Era -- Platformization of Korean Webtoons -- Webtoon's Digital Sphere: Snack Culture and Binge-Reading -- Transmedia Storytelling of Webtoons in Big-Screen Culture -- Webtoons' Transnational Transmediality -- Sociocultural Perspectives on Webto...

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Bibliographische Detailangaben
1. Verfasser: Jin, Dal yong (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Cambridge, Massachusetts Harvard University Asia Center 2023
Schriftenreihe:Harvard East Asian monographs 459
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Beschreibung
Zusammenfassung:Evolution of Webtoons in the Digital Platform Era -- Platformization of Korean Webtoons -- Webtoon's Digital Sphere: Snack Culture and Binge-Reading -- Transmedia Storytelling of Webtoons in Big-Screen Culture -- Webtoons' Transnational Transmediality -- Sociocultural Perspectives on Webtoonists -- Webtoons' New Perspectives
"The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and illuminates snack culture and binge-reading as new forms of digital culture that webtoon platforms capitalize on to capture shifting cultural consumption"-Provided by publisher"--
Beschreibung:Includes bibliographical references and index
Beschreibung:xiii, 230 Seiten
Illustrationen, Diagramme
ISBN:9780674291317
978-0-674-29131-7
9780674291324
978-0-674-29132-4