| Big data marketing : context and affordances
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2022 |
Caesarius, Leon Michael |
| The Consumer Culture Theory (CCT) research tradition and digital marketing
|
2022 |
Franco, Paolo |
| Creative crowdsourcing : a marketing strategy for innovative companies
|
2022 |
Steils, Nadia |
| The role of push notifications
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2022 |
Gavilan, Diana |
| Love, hate and everything in between : online complainants' emotions during service recovery episodes
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2022 |
Weitzl, Wolfgang |
| Research ethics in digital and social media marketing research
|
2022 |
Quinton, Sarah |
| Managing the message, from fake news to filter bubbles
|
2022 |
Painter, David Lynn |
| Brandjacking in paid search : an unresolved problem
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2022 |
O'Connor, Peter |
| The impact of electronic word-of-mouth (eWOM) on consumer behaviours
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2022 |
Liu, Hongfei |
| E-commerce purposes and types from the perspective of transaction cost economics
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2022 |
Alkis, Aras |
| Digital content marketing
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2022 |
Piven, Inna |
| Voice marketing
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2022 |
Zoghaib, Alice |
| Origins and development of online communities and their role in marketing research
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2022 |
Scaraboto, Daiane |
| The technology acceptance model (TAM) : antecedents and consequences
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2022 |
Theoharakis, Vasilis |
| Qualitative insights for digital marketing
|
2022 |
Ferreira, Marcia Christina |
| The role of mobile technologies in digital marketing and sales
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2022 |
Stochhi, Lara |
| Programmatic advertising
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2022 |
Unni, Ramaprasad M. |
| The chatbot revolution : companies and consumers in a new digital age
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2022 |
Shaalan, Ahmed |
| Talk to me - the rise of voice assistants and smart speakers : a balance between efficiency and privacy
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2022 |
Tuzovic, Sven |
| Privacy regulation in the age of artificial intelligence
|
2022 |
Aubert-Hassouni, Christelle |
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