| The impact of electronic word-of-mouth (eWOM) on consumer behaviours
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2022 |
Liu, Hongfei |
| E-commerce purposes and types from the perspective of transaction cost economics
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2022 |
Alkis, Aras |
| Digital content marketing
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2022 |
Piven, Inna |
| Voice marketing
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2022 |
Zoghaib, Alice |
| Reinventing email marketing through a personalisation strategy
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2022 |
Malkani, Alanah |
| Price comparison websites
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2022 |
Laffe, Desmond |
| The relationship between e-commerce and social commerce : subest, evolution or new paradigm?
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2022 |
Brennan, Bairbre |
| The new realities in digital marketing : virtual reality, augmented reality, and extended reality
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2022 |
Eng, Sereikhuoch |
| How organizations measure, manage and monitor digital marketing
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2022 |
Lipschultz, Jeremy Harris |
| Key factors in online community management
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2022 |
Peck, David W. |
| Digital advertising : measurement, metrics and future research agenda
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2022 |
Turnbull, Sarah |
| Customer journey as participatory service ecosystem
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2022 |
Wolny, Julia |
| Experiential marketing in a digital era
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2022 |
Torres, Ann |
| Marketing automation : a design perspective
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2022 |
Scully, Declan |
| Big data marketing : context and affordances
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2022 |
Caesarius, Leon Michael |
| The Consumer Culture Theory (CCT) research tradition and digital marketing
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2022 |
Franco, Paolo |
| Creative crowdsourcing : a marketing strategy for innovative companies
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2022 |
Steils, Nadia |
| The role of push notifications
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2022 |
Gavilan, Diana |
| Love, hate and everything in between : online complainants' emotions during service recovery episodes
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2022 |
Weitzl, Wolfgang |
| Research ethics in digital and social media marketing research
|
2022 |
Quinton, Sarah |
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