Building a brand image through electronic customer relationship management

"The goal of this book is to develop electronic customer relationship management (ECRM) systems strategies for organizations to attract and retain customers over the internet, achieving customer satisfaction for fast moving customer goods allowing organizations to meet their strategic and custo...

Ausführliche Beschreibung

Bibliographische Detailangaben

Weitere Verfasser:	Naim, Arshi (HerausgeberIn), Kautish, Sandeep (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA IGI Global 2022
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Beziehungsmarketing > Electronic Commerce > Markenimage > Kundenzufriedenheit > Customer relations > Management > Branding (Marketing) > Consumer satisfaction > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
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