Promoting organizational performance through 5G and agile marketing

Promoting organizational performance through 5G and agile marketing

"This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broade...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Weitere Verfasser: Duarte Santos, José (HerausgeberIn), Sousa, Bruno (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, PA IGI Global 2023
Schriftenreihe:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Schlagworte:
Unternehmensorganisation > Verhalten in Organisationen > Marketing > Mobilfunkstandard > Performance technology > Organizational behavior > Aufsatzsammlung
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Beschreibung
Zusammenfassung:"This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity"--
Beschreibung:Includes bibliographical references and index
Beschreibung:xvi, 316 Seiten
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ISBN:9781668455234
978-1-6684-5523-4
9781668455241
978-1-6684-5524-1