Essentials of marketing research

"We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--

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Bibliographische Detailangaben
1. Verfasser: Hair, Joseph F. (VerfasserIn)
Weitere Verfasser: Ortinau, David J. (VerfasserIn), Harrison, Dana E. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York, NY McGraw Hill Education 2024
Ausgabe:Sixth edition
Schlagworte:
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Beschreibung
Zusammenfassung:"We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--
Beschreibung:Includes bibliographical references and index
Beschreibung:xx, 428 Seiten
ISBN:9781266261503
978-1-266-26150-3
9781265788049
978-1-265-78804-9