Marketing management

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accoun...

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Bibliographische Detailangaben
1. Verfasser: Marshall, Greg W. (VerfasserIn)
Weitere Verfasser: Johnston, Mark W. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York, NY McGraw-Hill Education 2023
Ausgabe:Fourth edition, international student edition
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Beschreibung
Zusammenfassung:"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Beschreibung:Enthält Anmerkungen und Index
Beschreibung:1 Band (verschiedene Seitenzählungen)
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ISBN:9781260598230
978-1-260-59823-0
1260598233
1-260-59823-3