Antecedents and outcomes of employee-based brand equity

The impact of brand experience, service quality and perceived value on word of mouth and repurchase intentions / Umair Manzoor, Abdul Sami, Sajjad Baig, Ifrah Sajjad -- Impact of leader member exchange on innovative work behavior, role of employee based brand equity, humor and humble leadership : in...

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Weitere Verfasser:	Bari, Muhammad Waseem (HerausgeberIn), Abrar, Muhammad (HerausgeberIn), Alaverdov, Emilia (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey PA IGI Global 2022
Schriftenreihe:	Advances in business strategy and competitive advantage (ABSCA) book series Premier reference source
Schlagworte:	Markenwert > Interne Markenführung > Personalmanagement > Brand loyalty > Customer loyalty > Consumer satisfaction > Employee morale > Marketing > Performance > Personnel management > Organizational commitment > Corporate image > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	The impact of brand experience, service quality and perceived value on word of mouth and repurchase intentions / Umair Manzoor, Abdul Sami, Sajjad Baig, Ifrah Sajjad -- Impact of leader member exchange on innovative work behavior, role of employee based brand equity, humor and humble leadership : innovative work behavior / Afsheen Fatima, Hafsa Nasir, Azeema Noor, Shahrukh Zia, Mohsin Ali -- An exploration of the factors affecting brand association : an exploration of the factors affecting brand association / Sadia Shaheen -- Employees based brand equity and factors of employee brand association / Muhammad Bari, Irum Shahzadi -- Employee based brand equity and competitive advantage / Asif Ali Safeer, Saima Khuhro -- Psychological capital as an antecedent of employee engagement and its relationship with intention to stay / Ginu George. "The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures"--
Beschreibung:	Includes bibliographical references and index
Beschreibung:	xix, 297 Seiten Illustrationen
ISBN:	9781668436219 978-1-6684-3621-9 9781668436226 978-1-6684-3622-6