Digital marketing
"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisat...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Harlow, England, London, New York, Boston, San Francisco, Toronto, Sydney, Dubai, Singapore, Hong Kong, Tokyo, Seoul, Taipei, New Delhi, Cape Town, São Paulo, Mexico City, Madrid, Amsterdam, Munich, Paris, Milan
Pearson
2022
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| Ausgabe: | Eighth edition |
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- |
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| Beschreibung: | Earlier editions published as: Internet marketing : strategy, implementation, and practice |
| Beschreibung: | xxv, 534 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292400969 978-1-292-40096-9 |