Chinese innovation and branding leaps

"China is the largest emerging market economy and the second largest economy in the world which makes the experiences of Chinese firms and firms in China crucial. In essence, this book focuses on providing conceptual as well as in-depth case or empirical studies on the challenges faced and less...

Ausführliche Beschreibung

Bibliographische Detailangaben

Weitere Verfasser:	Durmusoglu, Serdar S. (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New Jersey, London, Singapore, Beijing, Shanghai, Hong Kong, Taipei, Chennai, Tokyo World Scientific 2022
Schriftenreihe:	Series on innovation and knowledge management volume 16
Schlagworte:	Markenführung > Innovationsmanagement > Wissensmanagement > China > Knowledge management > Branding (Marketing) > New products > Aufsatzsammlung
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