Chinese innovation and branding leaps
"China is the largest emerging market economy and the second largest economy in the world which makes the experiences of Chinese firms and firms in China crucial. In essence, this book focuses on providing conceptual as well as in-depth case or empirical studies on the challenges faced and less...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New Jersey, London, Singapore, Beijing, Shanghai, Hong Kong, Taipei, Chennai, Tokyo
World Scientific
2022
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| Schriftenreihe: | Series on innovation and knowledge management
volume 16 |
| Schlagworte: | |
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Tag hinzufügen | Zusammenfassung: | "China is the largest emerging market economy and the second largest economy in the world which makes the experiences of Chinese firms and firms in China crucial. In essence, this book focuses on providing conceptual as well as in-depth case or empirical studies on the challenges faced and lessons learned regarding the 'management of Innovation, knowledge management and branding' by Chinese firms in the global arena as well as Western firms in China, while they manage their product innovations and branding efforts"-- |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xiv, 193 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9789811249624 978-981-12-4962-4 |