Social impact of wine marketing the challenge of digital technologies to regulation
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Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
Cham, Switzerland
Springer
2022
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Schriftenreihe: | Contributions to management science
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Schlagworte: |
Wein
> Weinbau
> Alkohol
> Online-Marketing
> Marketing.
> Medical policy.
> Quality of life.
> Business information services.
> Medical care.
> Medical economics.
> Digital technologies in the wine industry
> Digital transformation in wine production
> Data analytics in wine market
> Drinking-game apps
> Malignant forms of alcohol marketing
> Alcohol regulation and legislation
> Subconscious processes of interactive marketing
> Neuromarketing in the wine sector
> Digiwine concept
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Beschreibung: | x, 120 Seiten Illustrationen |
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ISBN: | 9783030892234 978-3-030-89223-4 |