Preventing crises at your university the playbook for protecting your institution's reputation
"Unlike almost any other sector of the economy, in higher education, an institution's value lies not in any one or more products or services but in an intangible asset commonly referred to as its "reputation." The goal of this book is to explore concepts around reputation and rep...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Baltimore, Maryland
Johns Hopkins University Press
2021
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "Unlike almost any other sector of the economy, in higher education, an institution's value lies not in any one or more products or services but in an intangible asset commonly referred to as its "reputation." The goal of this book is to explore concepts around reputation and reputational risk so that university leaders will understand how to build and protect reputation in an age in which insufficient attention to what these concepts mean can undermine an institution's value"-- |
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| Beschreibung: | viii, 175 Seiten Illustrationen |
| ISBN: | 9781421442679 978-1-4214-4267-9 |