International business strategy

International business strategy

"International Business Strategy presents, interprets and critiques 74 seminal articles from the Harvard Business Review, MIT Sloan Management Review and California Management Review. It synthesizes the practical knowledge contained in these articles into a unifying framework of seven key conce...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Verbeke, Alain (VerfasserIn)
Weitere Verfasser: Lee, I. H. Ian (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Cambridge, United Kingdom, New York, NY Cambridge University Press 2022
Ausgabe:Third edition
Schlagworte:
Internationales Management > Strategisches Management > International business enterprises > Management > Strategic planning > BUSINESS & ECONOMICS / International / General > Lehrbuch
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Beschreibung
Zusammenfassung:"International Business Strategy presents, interprets and critiques 74 seminal articles from the Harvard Business Review, MIT Sloan Management Review and California Management Review. It synthesizes the practical knowledge contained in these articles into a unifying framework of seven key concepts for successful global business"--
Beschreibung:Revised edition of International business strategy, 2013
Includes bibliographical references and index
Beschreibung:xxi, 492 Seiten
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ISBN:9781108488037
978-1-108-48803-7
9781108738378
978-1-108-73837-8