Handbook of research on future policies and strategies for nation branding

Handbook of research on future policies and strategies for nation branding

"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and...

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Bibliographische Detailangaben
Weitere Verfasser: Pistikou, Victoria (HerausgeberIn), Masouras, Andreas (HerausgeberIn), Komodromos, Marcos (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, PA, USA Business Science Reference (an imprint of IGI Global) 2021
Schriftenreihe:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Schlagworte:
Markenführung > Nationalkultur > Standortmarketing > Nation branding > Place marketing > Branding (Marketing) > Tourism > Aufsatzsammlung
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Beschreibung
Zusammenfassung:"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--
Beschreibung:Includes bibliographical references and index
Beschreibung:xxiii, 383 Seiten
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ISBN:9781799875345
978-1-7998-7534-5
9781799875338
978-1-7998-7533-8