Management and marketing for improved competitiveness and performance in the healthcare sector

"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality...

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Bibliographische Detailangaben
Weitere Verfasser:	Duarte Santos, José (HerausgeberIn), Pereira, Inês Veiga (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA, USA IGI Global, Business Science Reference 2021
Schriftenreihe:	Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series Premier Reference Source
Schlagworte:	Gesundheitswesen > Gesundheitsmarketing > Krankenhausmanagement > Health services administration > Medical care > Marketing > Quality control > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience"--
Beschreibung:	Includes bibliographical references and index
Beschreibung:	xix, 355 Seiten Illustrationen
ISBN:	9781799872634 978-1-7998-7263-4 9781799872665 978-1-7998-7266-5