The consumer insights handbook unlocking audience research methods

"This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the init...

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Bibliographische Detailangaben
1. Verfasser:	Coombs, Danielle Sarver (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Lanham, Boulder, New York, London Rowman & Littlefield 2022
Schlagworte:	Marketing > Konsumentenverhalten > Forschung > Consumers > Research > Consumer behavior > Marketing research > Handbuch
Online Zugang:	Inhaltsverzeichnis
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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Beschreibung
Zusammenfassung:	"This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings."
Beschreibung:	Literaturverzeichnis: Seite 209-210 und Index
Beschreibung:	xix, 221 Seiten Illustrationen
ISBN:	9781538145517 978-1-5381-4551-7 9781538145524 978-1-5381-4552-4