Food advertising targeting children in India analysis and implications

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of retailing and consumer services
1. Verfasser: Mehta, Ritu (VerfasserIn)
Weitere Verfasser: Bharadwaj, Apoorva (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
Schlagworte:
Advertising > Ethics > Children > Food > Persuasion > India > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Impact of seller- and buyer-created content on product sales in the electronic commerce platform : the role of informativeness, readability, multimedia richness, and extreme valence 2023 Cai, Xiaowei
What do tourists look like to destination residents? : development of a tourist image scale from a high cultural distance perspective 2023 Qiu, Wei
Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience 2023 Barta, Sergio
Understanding the effect of art infusion type on retail product shopping : an attention to the intervening role of customers' financial wealth 2023 Park, Sangchul
Does "chicken soup for the soul" on the product packaging work? : the mediating role of perceived warmth and self-brand connection 2023 Ma, Jianan
Designing marketing content for social commerce to drive consumer purchase behaviors : a perspective from speech act theory 2023 Wang, Fei
Exploring determinants of the green smart technology product adoption from a sustainability adapted value-belief-norm perspective 2023 Shang, Dawei
Don't tell me you are sorry with a gift : the negative consequences of apology gifts 2023 Hooge, Ilona E. de
May robots be held responsible for service failure and recovery? : the role of robot service provider agents' human-likeness 2023 Arikan, Esra
Show me insides : investigating the influences of product exploded view on consumers' mental imagery, comprehension, attitude, and purchase intention 2023 Cheng, Peiyao
Higher expectations of passengers do really sense : development and validation a multiple scale-FliQual for air transport service quality 2023 Mahapatra, Subas Chandra
An integrative framework of cooperative advertising with reference price effects 2023 Martín Herrán, Guiomar
Consumers and service robots : power relationships amid COVID-19 pandemic 2023 Merdin-Uygur, Ezgi
The impact of live streamers' improvisational responses to unexpected events on their entrepreneurial performance 2023 Wu, Daoyou
Together or alone : should service robots and frontline employees collaborate in retail-customer interactions at the POS? 2023 Gauquier, Laurens de
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context 2023 Shah, Adnan Muhammad
What motivates users' viewing and purchasing behavior motivations in live streaming : a stream-streamer-viewer perspective 2023 Zheng, Shiyong
Trust me, I'm an influencer! : causal recipes for customer trust in artificial intelligence influencers in the retail industry 2023 Alboqami, Hassan
Personal values and impulse buying : the mediating role of hedonic shopping motivations 2023 Coelho, Filipe
Coping strategies and intended change of shopping habits after the Corona pandemic : insights from two countries in Western and Eastern Europe 2023 Zielke, Stephan
Alle Artikel auflisten