Wenn der Supermarkt nicht genügt Einkaufsorte und soziale Distinktion im Feld des fairen Handels
Shopping locations play a major role for the functioning of markets and consumer practices. Based on sociological field theory, this contribution analyzes for the field of fair trade the extent to which the visit of shopping locations is associated with evaluation standards, knowledge, and social at...
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| Veröffentlicht in: | Waren - Wissen - Raum |
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| 1. Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | ger |
| Veröffentlicht: |
2020
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| Schlagworte: |
Market
> Markt
> Comparative analysis
> Consumption
> Correspondence analysis
> Dispositionen
> Dispositions
> Distribution
> Homologie
> Homology
> Konsum
> Korrespondenzanalyse
> Social field
> Social space
> Sozialer Raum
> Soziales Feld
> Vergleichende Analyse
> Weltladen
> Worldshop
> Aufsatz im Buch
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Tag hinzufügen | Zusammenfassung: | Shopping locations play a major role for the functioning of markets and consumer practices. Based on sociological field theory, this contribution analyzes for the field of fair trade the extent to which the visit of shopping locations is associated with evaluation standards, knowledge, and social attributes of consumers. Moreover, the contribution analyzes in a comparative perspective whether these correlations vary between the market context of Cologne (Germany) and Zurich (Switzerland). Multiple correspondence analyses confirm that the visit of specific shopping locations is associated with consumers‘ dispositions and social attributes. Consumers who buy fair trade groceries exclusively in supermarkets or discounters exhibit a weaker civic orientation, a stronger market orientation, and have less knowledge on fair trade goods than consumers visiting specialized shops. These correlations are stronger overall for the market in Zurich than in Cologne. The analysis hence illustrates the homology between the structure of the field of fair trade on the supply side and the structure of the consumption of fair trade goods in the social space. It further shows that the nature and the extent of this homology varies between market contexts. |
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| ISBN: | 9783658307189 3658307188 |