Independent financial adviser (IFA)-based brand equity pyramid

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Bibliographische Detailangaben
Veröffentlicht in:Journal of financial services marketing
1. Verfasser: Tjandra, Nathalia C. (VerfasserIn)
Weitere Verfasser: Ensor, John (VerfasserIn), Omar, Maktoba (VerfasserIn), Thomson, John R. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Brand equity > Brand equity pyramid > Brand resonance > Intermediaries > Independent financial advisers > Aufsatz in Zeitschrift
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