The flow of management ideas rethinking managerial audiences
The flow of management ideas -- Studying audiences -- Creating a positive atmosphere among the audience -- Conveying the applicability of ideas to audience members -- Defining audience orientations -- Understanding audience dynamism -- Managerial audiences in organizational contexts -- Managerial au...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Cambridge, United Kingdom, New York, NY
Cambridge University Press
2021
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | The flow of management ideas -- Studying audiences -- Creating a positive atmosphere among the audience -- Conveying the applicability of ideas to audience members -- Defining audience orientations -- Understanding audience dynamism -- Managerial audiences in organizational contexts -- Managerial audiences and fan involvement -- Conclusion. "Management ideas such as Balanced ScoreCard (BSC), Core Competences, Lean Management, Total Quality Management (TQM), Corporate Social Responsibility (CSR), Big Data, and Agile have received widespread interest from management practitioners and academics alike (Sturdy et al., 2019). This interest may be related to the expansion of management as an ideology and practice in contemporary society, and the important role of a range of traditional management intellectuals (Guillén, 1994) or knowledge entrepreneurs (Clark, 2004a) - which include management gurus, management consultants, business schools and mass media organizations (Abrahamson, 1996; Engwall et al., 2016; Kieser, 1997; Piazza and Abrahamson, 2020; Sahlin-Andersson and Engwall, 2002)"-- |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | viii, 234 Seiten Illustrationen |
| ISBN: | 9781107182912 978-1-107-18291-2 |