Developing successful global strategies for marketing luxury brands

"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumer...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Mosca, Fabrizio (HerausgeberIn), Casalegno, Cecilia (HerausgeberIn), Gallo-Martinez, Rosalia (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA IGI Global 2021
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Luxusgüter > Markenartikel > Marketing > Luxury goods industry > Luxuries > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Bestellen

Beschreibung
Zusammenfassung:	"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"--
Beschreibung:	Includes bibliographical references and index
Beschreibung:	xxiii, 351 Seiten Illustrationen
ISBN:	9781799858829 978-1-7998-5882-9 9781799868576 978-1-7998-6857-6