The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry

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Bibliographische Detailangaben
Veröffentlicht in:Journal of financial services marketing
1. Verfasser: Shams, Ghazal (VerfasserIn)
Weitere Verfasser: Rehman, Mohsin Abdur (VerfasserIn), Sarminah Samad (VerfasserIn), Rather, Raouf Ahmad (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
agnitude of service failure > Complaint handling > Satisfaction > Brand credibility > Banking > Aufsatz in Zeitschrift
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