Strategic equity partnerships in professional football evidence on stakeholder attitudes for the case of the German Bundesliga
Dissertation, Universität Leipzig, 2020
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| Körperschaften: | , |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Wiesbaden, Heidelberg
Springer
2020
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| Schriftenreihe: | Event- und Impaktforschung
Research |
| Schlagworte: |
Fussball-Bundesliga
> Profisport
> Fußball
> Sponsoring
> Stakeholder
> Grounded Theory
> Deutschland
> Strategic alliances (Business)
> Sports sponsorship
> Sports
> Economic aspects
> Alliances stratégiques (Affaires) - Allemagne
> Parrainage sportif - Allemagne
> Sports - Aspect économique
> Sports - Economic aspects
> Germany
> Hochschulschrift
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| Online Zugang: | Inhaltsverzeichnis Inhaltstext |
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Tag hinzufügen | Zusammenfassung: | Dissertation, Universität Leipzig, 2020 The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action |
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| Beschreibung: | xxvi, 353 Seiten Illustrationen 21 cm x 14.8 cm |
| ISBN: | 9783658313005 978-3-658-31300-5 3658313005 3-658-31300-5 |