Hyundai Motor Company case fostering social enterprises

In this chapter, we provide an in-depth observation on the case where a corporation proactively react to social needs and adopt them into its sustainability strategy. In particular, we focus on a case of Hyundai Motor Company (HMC) and its CSR activities that foster social enterprises. By inspecting...

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Veröffentlicht in:	The role of corporate sustainability in Asian development
1. Verfasser:	Rhee, Jay Hyuk (VerfasserIn)
Weitere Verfasser:	Bohnsack, René (VerfasserIn), Lee, Sam (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2017
Schlagworte:	Corporate Social Responsibility > Corporate Social Responsibility Activity > Social Enterprise > Social Entrepreneur > Social Entrepreneurship > Aufsatz im Buch
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Beschreibung
Zusammenfassung:	In this chapter, we provide an in-depth observation on the case where a corporation proactively react to social needs and adopt them into its sustainability strategy. In particular, we focus on a case of Hyundai Motor Company (HMC) and its CSR activities that foster social enterprises. By inspecting this unprecedented CSR strategy of an automobile company, a differentiated perspective on corporate sustainability and social development will be enabled. To help better understanding of the case, contextual explanations regarding the CSR trend in auto industry, cases of German car manufacturers and their social activities, and social background of Korea are provided in the first part. CSR activities of HMC, mainly its social enterprise projects are examined in detail, and corresponding future challenges and directions are discussed in the latter section.
ISBN:	9783319451589 3319451588 9783319832265