New techniques for brand management in the healthcare sector

"This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified&qu...

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Bibliographische Detailangaben
Weitere Verfasser:	Borges, Ana Pinto (HerausgeberIn), Rodrigues, Paula Cristina Lopes (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA Business Science Reference 2021
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Gesundheitsversorgung > Krankenhausmanagement > Markenführung > Gesundheitstourismus > Medical care > Marketing > Branding (Marketing) > Medical tourism > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	"This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified"--
Beschreibung:	Includes bibliographical references and index
Beschreibung:	xvii, 244 Seiten Illustrationen
ISBN:	9781799830344 978-1-7998-3034-4 9781799830351 978-1-7998-3035-1