Contextual innovation management adapting innovation processes to different situations
"Innovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes. This book explores how contingency...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, London
Routledge
2020
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| Schriftenreihe: | Routledge studies in innovation, organizations and technology
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "Innovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes. This book explores how contingency influence the management of innovation. Taking the perspective of innovation managers, the authors focus on the decision-making process to demonstrate that different approaches are required depending on the business context. In breaking the process into three levels (culture, industry and company), the book helps choose an optimal innovative approach. With references to real-world innovation cases and organizations, this book will prove useful reading for students and researchers in the field of innovation studies and management"-- |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xii, 144 Seiten Illustrationen |
| ISBN: | 9781138920316 978-1-138-92031-6 |