Basics of entrepreneurship
Chapter I: Basic business concepts and business environment -- Chapter 2: Entrepreneurship and small, medium and micro enterprises (SMMEs) in perspective -- Chapter 3: The identification of feasible business ideas -- Chapter 4: The viability of a business idea -- Chapter 5: The business plan -- Chap...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Cape Town, South Africa
Juta
2019
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| Ausgabe: | Third edition, reprinted 2019 |
| Schlagworte: | |
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Tag hinzufügen | Zusammenfassung: | Chapter I: Basic business concepts and business environment -- Chapter 2: Entrepreneurship and small, medium and micro enterprises (SMMEs) in perspective -- Chapter 3: The identification of feasible business ideas -- Chapter 4: The viability of a business idea -- Chapter 5: The business plan -- Chapter 6: Product decisions: the offering to our customers -- Chapter 7: Price: how to determine what to charge -- Chapter 8: Distribution: getting the product to the customer -- Chapter 9: Promotion: communicating with your market -- Chapter 10: Advertising your small business -- Chapter 11: Operations management -- Chapter 12: The human resource function -- Chapter 13: An introduction to financial management for interpreneurs -- Chapter 14: Financing the capital requirements of a small business -- Chapter 15: The break-even analysis -- Chapter 16: Budgets -- Appendix. |
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| Beschreibung: | Includes bibliographical references |
| Beschreibung: | xviii, 350 Seiten Illustrationen |
| ISBN: | 9781485102540 978-1-4851-0254-0 |