Trustworthy online controlled experiments a practical guide to A/B testing

"Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at compan...

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Bibliographische Detailangaben
1. Verfasser:	Kohavi, Ron (VerfasserIn)
Weitere Verfasser:	Tang, Diane (VerfasserIn), Xu, Ya (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Cambridge, United Kingdom Cambridge University Press 2020
Schlagworte:	Experiment > Online-Befragung > Social media > User-generated content > Social aspects > Einführung > Social Media > Online-Marketing > Datenanalyse > Entscheidungsfindung
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	"Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each runs more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for experienced practitioners who want to improve the way they and their organizations make data-driven decisions."
Beschreibung:	Includes bibliographical references and index Hier auch später erschienene, unveränderte Nachdrucke
Beschreibung:	xviii, 271 Seiten Illustrationen
ISBN:	9781108724265 978-1-108-72426-5