Handbook of research on decision-making techniques in financial marketing

"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases." - Provided by publi...

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Weitere Verfasser:	Dinçer, Hasan (HerausgeberIn), Yüksel, Serhat (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA, USA Business Science Reference 2020
Schlagworte:	Finanzdienstleistung > Bankgeschäft > Bankmarketing > Financial institutions > Marketing > Financial services industry > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases." - Provided by publisher
Beschreibung:	Includes bibliographical references and index
Beschreibung:	xxv, 646 Seiten Illustrationen
ISBN:	9781799825593 978-1-7998-2559-3