Marketing
"The goal of the 15th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are b...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, NY
McGraw-Hill
2021
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| Ausgabe: | Fifteenth edition |
| Schlagworte: | |
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Tag hinzufügen | Zusammenfassung: | "The goal of the 15th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"-- |
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| Beschreibung: | Enthält Indexverzeichnis |
| Beschreibung: | xlvi, 700 Seiten Illustrationen |
| ISBN: | 9781260260366 978-1-260-26036-6 9781260471236 978-1-260-47123-6 9781260471199 |