The turn-on : how the powerful make us like them - from Washington to Wall Street to Hollywood

The turn-on how the powerful make us like them - from Washington to Wall Street to Hollywood

"What makes us love Ellen DeGeneres and hate Anne Hathaway? How do politicians move away from policy talk and connect with their voters? Activist and former producer Steven Goldstein breaks down the industry of creating likability and how public figures manufacture their image"--

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Bibliographische Detailangaben
1. Verfasser: Goldstein, Steven (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York HarperBusiness 2019
Ausgabe:First edition
Schlagworte:
Interpersonal relations > Popularity > Personality > Control (Psychology) > Infuence (Psychology) > USA > Berühmte Persönlichkeit > Öffentlichkeit > Sympathie
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Beschreibung
Zusammenfassung:"What makes us love Ellen DeGeneres and hate Anne Hathaway? How do politicians move away from policy talk and connect with their voters? Activist and former producer Steven Goldstein breaks down the industry of creating likability and how public figures manufacture their image"--
Beschreibung:Includes bibliographical references and index
Beschreibung:viii, 349 pages
ISBN:9780062911698
978-0-06-291169-8