| Shipping fee schedules and return behavior
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2019 |
Lepthien, Anke |
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2019 |
Cao, Wen |
| The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change
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2019 |
Pfeiffer, Bruce E. |
| Consuming together (versus separately) makes the heart grow fonder
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2019 |
Garcia-Rada, Ximena |
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2019 |
Steinhart, Yael |
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2019 |
Zlatevska, Natalina |
| Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking
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2019 |
Kim, Seo Young |
| A wearable sales assistant : capturing dynamic nonverbal communication behaviors using sensor technology
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2019 |
Pauser, Sandra |
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2019 |
Ma, Han |
| Brand loyalty evolution and the impact of category characteristics
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2019 |
Casteran, Gauthier |
| Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
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2019 |
Montoya, Ricardo |
| Value instantiation : how to overcome the value conflict in promoting luxury brands with CSR initiatives
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2019 |
Park, Ji Kyung |
| The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions
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2019 |
Gunasti, Kunter |
| The Pareto rule in marketing revisited : is it 80/20 or 70/20?
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2019 |
McCarthy, Daniel |
| Poverty, consumption, and counterintuitive behavior
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2019 |
Bryant, Andrew |
| Research productivity of faculty at 30 leading marketing departments
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2019 |
Van Osselaer, Stijn M. J. |
| Matte matters : when matte packaging increases perceptions of food naturalness
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2019 |
Marckhgott, Eva |
| How do successful scholars get their best research ideas? : an exploration
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2019 |
Cao, Cathy |
| "It is better to be loved than feared: Machiavellianism and the dark side of internal networking"
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2019 |
Dugan, Riley |
| The effects of relationship length on customer profitability after a service recovery
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2019 |
Béal, Mathieu |
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