Consumer behavior building marketing strategy
"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior...
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| Format: | UnknownFormat |
| Sprache: | eng |
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New York, NY
McGraw-Hill Education
2020
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| Ausgabe: | Fourteenth edition |
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"-- |
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| Beschreibung: | Revised edition of the authors' Consumer behavior, [2016] |
| Beschreibung: | xix, 814 Seiten Illustrationen |
| ISBN: | 9781260100044 978-1-260-10004-4 1260100049 1-260-10004-9 9781260158199 978-1-260-15819-9 1260158195 1-260-15819-5 |