Country-of-origin effects on Chinese consumption of branded foreign products

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Bibliographische Detailangaben
Veröffentlicht in:	The globalisation of Chinese business
1. Verfasser:	Fayol-Song, Lingfang (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	China > consumer behaviour > COO > branded foreign products > Kongressbeitrag > Aufsatz im Buch
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