No B.S. marketing to the affluent
Why you must move : now -- Who are these people, anyway? -- The ultra-rich : different than you and me -- The question Freud couldn?t answer -- Boys will be boys, no matter their age -- 'Marketing to affluent LGBTQ consumers -- Affluent boomers? : spending boom -- Those who've gone from po...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Fitch, Irvine, CA
Entrepreneur Press
2019
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| Ausgabe: | Third edition |
| Schriftenreihe: | No B.S
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Why you must move : now -- Who are these people, anyway? -- The ultra-rich : different than you and me -- The question Freud couldn?t answer -- Boys will be boys, no matter their age -- 'Marketing to affluent LGBTQ consumers -- Affluent boomers? : spending boom -- Those who've gone from poor to rich -- The ?-full glass -- Peer deep into their souls -- The affluent e-factors -- What are you a merchant of? -- Value in the eye of the beholder -- Stop selling products and services -- Indulgences -- Spending on people -- Money spent on bling -- Money spent at home -- Entertainment spending and the experience economy -- Money spent on liberty -- Connecting with the affluent customer you want -- Affluent consumer entrapment -- Using direct-mail to reach the affluent by Craig Simpson -- Using social media to reach the affluent by Cyndy Cyr -- Using authority to attract the affluent : the 7 pillars of authority marketing by Adam Witty -- Using client hero stories by Cyndy Cyr -- You need to choose your words carefully -- You need to choose your prices carefully -- How a dentist transformed his office into a hot spot for affluent patients -- How an orthodontist rises above all competition -- How an asset management company increased revenue 300% using information to attract, convert & retain affluent clients -- Money spent on education -- How an optician repositioned his business to attract the affluent by Conor Heaney -- Resources. |
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| Beschreibung: | Revised edition of the author's No B.S. marketing to the affluent, [2015] |
| Beschreibung: | x, 353 Seiten Illustrationen |
| ISBN: | 9781599186412 978-1-59918-641-2 1599186411 1-59918-641-1 |