The Astra Group a pioneer of management modernization in Indonesia

The Astra Group is one of Indonesia's leading business groups. It holds over 50 per cent of the market share making it the largest automaker in Indonesia. Taking advantage of joint ventures using Japanese automobile capital, Astra laid down its business foundations in the manufacturing of autom...

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Bibliographische Detailangaben
Veröffentlicht in:The developing economies
1. Verfasser: Sato, Yuri (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 1996
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Zusammenfassung:The Astra Group is one of Indonesia's leading business groups. It holds over 50 per cent of the market share making it the largest automaker in Indonesia. Taking advantage of joint ventures using Japanese automobile capital, Astra laid down its business foundations in the manufacturing of automobiles and machinery. The article describes the management system built by the Astra group in conjunction with its development of the machinery industry and attempts to identify why this group was able to become the pioneer of management modernization in Indonesia. (DÜI-Sen)
Beschreibung:3 graph. Darst., 5 Tab., Lit. S. 280
ISSN:0012-1533