Storytelling in design defining, designing, and selling multidevice products
Why Storytelling Matters? - The Anatomy of a Great Story - Storytelling for Product Design - The Emotional Aspect of Product Design - Defining and Structuring Experiences with Dramatury - Using Characters in Product Design - Defining the Setting and Context of Your Product - Storyboarding for Produc...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Beijing, Boston, Farnham, Sebastopol, Tokyo
O'Reilly
December 2019
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| Ausgabe: | First edition |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Why Storytelling Matters? - The Anatomy of a Great Story - Storytelling for Product Design - The Emotional Aspect of Product Design - Defining and Structuring Experiences with Dramatury - Using Characters in Product Design - Defining the Setting and Context of Your Product - Storyboarding for Product Design - Visualizing the Shape of Your Product Experience - Applying Main Spots and Subplots to User Journeys and Flows - Choose-Your-Own-Adventure Stories and Modular Design - Allplying Scene Structure to Wireframes, Designs, and Prototypes - Presenting and Sharing Your Story. -- By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this book takes you on a journey to explore why storytelling matters and how you can apply it to your multi-device design projects and to your organization. For UX designers who want to learn how to apply simple storytelling tools, this comprehensive guide is a must. - Understand the role of storytelling and why it matters in multi-device design - Learn how to apply storytelling principles and tools to your project - Define multi-device interaction design, and create a better user experience across devices - Use storytelling principles to tell, sell, and present your multi-device design work - Take advantage of case studies and examples of DOs and DON'Ts |
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| Beschreibung: | xx, 392 Seiten Illustrationen, Diagramme |
| ISBN: | 9781491959428 978-1-4919-5942-8 |