Intercultural communication for global business how leaders communicate for success

Culture in business contexts -- Case 1: Wal-mart in Germany : corporate formula does not fit the German culture -- Cultural competence for leaders -- Case 2: Appropriating the Samoan culture : another Nike cultural faux pas -- Culture and identity -- Case 3: cheerios commercial : 30 seconds that exc...

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Bibliographische Detailangaben
1. Verfasser:	Tuleja, Elizabeth A. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York, London Routledge, Taylor & Francis Group 2017
Schlagworte:	Interkulturelles Management > Kommunikation > Globalisierung > Intercultural communication > International business enterprises > Management > Leadership > Globalization > Social aspects > Lehrbuch > Weltwirtschaft > Kulturkontakt
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	Culture in business contexts -- Case 1: Wal-mart in Germany : corporate formula does not fit the German culture -- Cultural competence for leaders -- Case 2: Appropriating the Samoan culture : another Nike cultural faux pas -- Culture and identity -- Case 3: cheerios commercial : 30 seconds that exceeds: 30 days of controversy -- Cultural frameworks and foundations -- Case 4: Best buy: is China ready for the big box? -- Culture and context : communication -- Case 5: Target corporation and the "urine sandal" -- Culture and world view -- Case 6: Nike, Inc. : air bakin' -- Blunder and the council on American-Islamic relations -- Culture, cognition, and reasoning -- Case 7: Groupon : advertising at super bowl XLV -- Culture and leadership -- Case 8: Brew time : Starbucks in the Indian market
Beschreibung:	Includes bibliographical references and index
Beschreibung:	xx, 320 Seiten Illustrationen, Diagramme 23 cm
ISBN:	9781138932838 978-1-138-93283-8 9781138932845 978-1-138-93284-5