Competing against luck the story of innovation and customer choice
Section I: An introduction to jobs theory
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, NY
HarperBusiness, an imprint of HarperCollins Publishers
2016
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| Ausgabe: | First edition |
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Section I: An introduction to jobs theory Chapter 1: The milk shake dilemma Chapter 2: Progress, not products Chapter 3: Jobs in the wild Section 2: The hard work and payoff of applying jobs theory Chapter 4: Job hunting Chapter 5: How to hear what your customers don't say Chapter 6: Building your résumé Section 3: The jobs to be done organization Chapter 7: Integrating around a job Chapter 8: Keeping your eye on the job Chapter 9: The jobs-focused organization Chapter 10: Final observations about the theory of jobs Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs |
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| Beschreibung: | xix, 262 Seiten 24 cm |
| ISBN: | 9780062435613 978-0-06-243561-3 0062435612 0-06-243561-2 9780062565235 978-0-06-256523-5 0062565230 0-06-256523-0 |