Public relations in China building and defending your brand in the PRC

AcknowledgementsIntroduction -- The basics and first steps -- Public relations and the Chinese government -- Working with the media in China -- Pubic relations and corporate change in China -- Crisis management in China -- Social media and public relations in China -- Conducting effective PR in Chin...

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Bibliographische Detailangaben
1. Verfasser:	Wolf, David (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Basingstoke, Hampshire, New York, NY Palgrave Macmillan 2015
Schriftenreihe:	Palgrave pocket consultants
Schlagworte:	Öffentlichkeitsarbeit > China > Public relations > Social media > Political aspects > Politics and government > Markenpolitik
Online Zugang:	Inhaltsverzeichnis Verlagsangaben
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Beschreibung
Zusammenfassung:	AcknowledgementsIntroduction -- The basics and first steps -- Public relations and the Chinese government -- Working with the media in China -- Pubic relations and corporate change in China -- Crisis management in China -- Social media and public relations in China -- Conducting effective PR in China -- 360 degree pr in China -- Public relations agencies in China. Acknowledgements -- Introduction -- The basics and first steps -- Public relations and the Chinese government -- Working with the media in China -- Pubic relations and corporate change in China -- Crisis management in China -- Social media and public relations in China -- Conducting effective PR in China -- 360 degree pr in China -- Public relations agencies in China
Beschreibung:	xii, 226 Seiten 20 cm
ISBN:	9781137483799 978-1-137-48379-9