Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920 - 1950

Yankee don't go home! Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920 - 1950

Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and g...

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Bibliographische Detailangaben
1. Verfasser: Moreno, Julio (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Chapel Hill, London Univ. of North Carolina Press c2003
Schriftenreihe:Luther Hartwell Hodges series on business, society, and the state
Schlagworte:
J. Walter Thompson Company > Sears, Roebuck and Company > Consumption (Economics) > History > Advertising > Nationalism > Industrial policy > Capitalism > Mexico > Politics and government > Foreign relations > United States
Online Zugang:Verlagsangaben
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Table of contents
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Beschreibung
Zusammenfassung:Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico
Beschreibung:Includes bibliographical references (p. [283]-307) and index
Beschreibung:XI, 321 S.
Ill., graph. Darst.
25cm
ISBN:0807828025
0-8078-2802-5
0807854786
0-8078-5478-6