Multinationals in Latin America case studies
Case 1: Analyzing the Business Opportunity to Internationalize in an Emerging Economy Case 2: Beauty Competition in Central America: Zermat v. Avon Case 3: TOTVS Frachises in Latin America: Innovation and Internationalization Case 4: Braskem: The Creation of a Global-Scale Petrochemical Company Case...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Basinstoke, Hampshire
Palgrave Macmillan
2014
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| Schriftenreihe: | The AIB-LAT book series
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Case 1: Analyzing the Business Opportunity to Internationalize in an Emerging Economy Case 2: Beauty Competition in Central America: Zermat v. Avon Case 3: TOTVS Frachises in Latin America: Innovation and Internationalization Case 4: Braskem: The Creation of a Global-Scale Petrochemical Company Case 5: Resolving Disputes in Different Cultures: The Diplomatic Way Case 6: A Chef's Dream Case 7: Hospital Pablo Uribe: Soulful Health Care Services from Colombia to the World Case 1: Analyzing the Business Opportunity to Internationalize in an Emerging Economy Case 2: Beauty Competition in Central America: Zermat v. Avon Case 3: TOTVS Frachises in Latin America: Innovation and Internationalization Case 4: Braskem: The Creation of a Global-Scale Petrochemical Company Case 5: Resolving Disputes in Different Cultures: The Diplomatic Way Case 6: A Chef's Dream Case 7: Hospital Pablo Uribe: Soulful Health Care Services from Colombia to the World. - The book deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. The cases focus on business processes, settings and organizational behavior in Latin America Martifer : analyzing the business opportunity to internationalize in an emerging economy / Mário H. Ogasavara, Artur G. de Oliveira and Welynadia R. Pereira -- Beauty competition in Central America : Zermat v. Avon / John Daniels and Joseph Ganitsky -- TOTVS frachises in Latin America : innovation and internationalization / Eva Stal and Victor Almeida -- Natura and the development of a sustainable supply chain in the Amazon region / Dirk Michael Boehe, Leandro Simõ̃es Pongeluppe ans Sérgio Giovanetti Lazzarini -- Resolving disputes in different cultures -- the diplomatic way / Diana Bank and Raymond Saner -- A chef's dream / Oswaldo Morales Tristán and Jaime Serida-Nishimura -- World-class medical tourism in Colombia / Cristina Robledo-Ardila -- Soy-based beverages in Latin America / Alfredo Behrens -- Teaching Notes |
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| Beschreibung: | Enthält 8 Beiträge |
| Beschreibung: | xix, 203 Seiten Illustrationen |
| ISBN: | 9781137024091 978-1-137-02409-1 |