The business of intellectual property

The business of intellectual property

Short stories -- The intellectual property economy -- Information assets -- Using information assets to create value : creativity, invention, and innovation -- Attaching intellectual property to information assets -- Strategic implications for business -- Strategic considerations in innovation -- Li...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Arena, Christopher M. (VerfasserIn)
Weitere Verfasser: Carreras, Eduardo M. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York, Oxford Oxford University Press 2008
Schlagworte:
Intellectual property > Economic aspects > USA > Geistiges Eigentum > Immaterielles Wirtschaftsgut > Strategisches Management
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Short stories -- The intellectual property economy -- Information assets -- Using information assets to create value : creativity, invention, and innovation -- Attaching intellectual property to information assets -- Strategic implications for business -- Strategic considerations in innovation -- Linking innovation, business, and intellectual property -- Elements of intellectual property strategies from successful companies -- The value extraction points-understanding the business model and the value chain -- Extracting value from intellectual property -- Developing a value creation intellectual property strategy -- Implementing the value creation strategy -- Acquiring information assets -- Protecting information assets -- Extracting value from information assets -- Managing the program.
Beschreibung:Includes bibliographical references and index
Beschreibung:XI, 398 S.
ISBN:0195338383
0-19-533838-3
9780195338386
978-0-19-533838-6