Winning at new products creating value through innovation
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success.&q...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, NY
Basic Books
c2011
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| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover |
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| Beschreibung: | Auf dem Umschlag: "Completely revised and updated fourth edition" |
| Beschreibung: | XV, 391 S. graph. Darst. 24 cm |
| ISBN: | 0465025781 0-465-02578-1 9780465025787 978-0-465-02578-7 |