Fuzzy methods for customer relationship management and marketing : applications and classifications

Fuzzy methods for customer relationship management and marketing applications and classifications

"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher

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Bibliographische Detailangaben
Weitere Verfasser: Meier, Andreas (HerausgeberIn), Donzé, Laurent (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, Pa. Business Science Reference 2012
Schriftenreihe:Premier reference source
Schlagworte:
Beziehungsmarketing > Fuzzy-Set-Theorie > Customer relations > Management > Marketing > Fuzzy logic > Fuzzy-Optimierung
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Beschreibung
Zusammenfassung:"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher
Beschreibung:Enth. 14 Beitr.. - Includes bibliographical references and index
Beschreibung:XXI, 365 S.
graph. Darst.
29 cm
ISBN:9781466600966
978-1-4666-0096-6
9781466600959
978-1-4666-0095-9
9781466600973
978-1-4666-0097-3