iPhone and iPad apps marketing secrets to selling your iPhone and iPad apps
Your marketing messageYour iPhone and iPad app marketing strategy: grand slam or base hits? -- What makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Delivering your message -- Electronic word...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London
Pearson Education
2012
Indianapolis, Ind Que Pub 2012 |
| Ausgabe: | 2nd ed. |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Your marketing messageYour iPhone and iPad app marketing strategy: grand slam or base hits? -- What makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Delivering your message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your app -- Pricing your iPhone/iPad app -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Implement a marketing plan/launch your app -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad for corporate marketing. Your marketing message -- Your iPhone and iPad app marketing strategy: grand slam or base hits? -- What makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Delivering your message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your app -- Pricing your iPhone/iPad app -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Implement a marketing plan/launch your app -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad for corporate marketing. |
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| Beschreibung: | Formerly CIP Uk. - Your marketing message -- Your iPhone and iPad app marketing strategy: grand slam or base hits? -- What makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Delivering your message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your app -- Pricing your iPhone/iPad app -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Implement a marketing plan/launch your app -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad for corporate marketing |
| Beschreibung: | IX, 316 S.. Ill. 23 cm |
| ISBN: | 9780789748331 978-0-7897-4833-1 0789748339 0-7897-4833-9 |