High visibility transforming your personal and professional brand
Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strat...
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| Weitere Verfasser: | , , , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, London
McGraw-Hill
c2006
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| Ausgabe: | 3rd ed |
| Schlagworte: |
Markenimage
> Markenführung
> Marketing
> Celebrity-Werbung
> Publicity
> Fame
> Celebrities
> Führungskraft
> Imagepolitik
> Werbeagentur
> Erfolg
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| Online Zugang: | Inhaltsverzeichnis Table of contents Contributor biographical information Publisher description |
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Tag hinzufügen | Zusammenfassung: | Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace |
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| Beschreibung: | Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997 Includes bibliographical references and index |
| Beschreibung: | xii, 366 p. ill 24cm |
| ISBN: | 0071456805 0-07-145680-5 |