The man who sold America the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into pol...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Boston, Mass.
Harvard Business Review Press
2010
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| Online Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The lasker legacy. |
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| Beschreibung: | Formerly CIP Uk. - Includes bibliographical references. - The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The lasker legacy |
| Beschreibung: | VIII, 435 S., [16] Bl. Ill. 24 cm |
| ISBN: | 1591393086 1-59139-308-6 9781591393085 978-1-59139-308-5 |