Organizing and managing the marketing function
Kotler, P. The concept of marketing.--Corbin, A. New tools for better growth and profit-oriented decisions.--Ferris, D. B. Product diversification.--Tiedemann, C. Corporate diversification.--Montgomery, R. C. Needed: an investment management system.--Corrington, R. F. Distributing new products and s...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York
New York Institute of Finance
1973
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| Schriftenreihe: | NYIF new dimensions in securities marketing series
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| Schlagworte: | |
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Tag hinzufügen | Zusammenfassung: | Kotler, P. The concept of marketing.--Corbin, A. New tools for better growth and profit-oriented decisions.--Ferris, D. B. Product diversification.--Tiedemann, C. Corporate diversification.--Montgomery, R. C. Needed: an investment management system.--Corrington, R. F. Distributing new products and services.--Levy, J. S. What do our clients want to buy and how are we going to sell it to them?--Price, E. F. Management's role in marketing.--Lesher, J. L. Organizing and managing the sales and marketing function.--Montgomery, R. C. Managing change |
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| Beschreibung: | x, 141 p 23 cm |
| ISBN: | 0136409466 0-13-640946-6 |